Our
Advertising Philosophy
Advertisements that are consistently informative and appealing, persuade the thought pattern and purchasing behavior of your audience. After proper exposure, the audience begins to trust and believe in you and your advertisement – this is the art-of-the-trade. Reach for the attention your advertising dollars deserve. Our ads generate more than interest, they generate leads!
Brochures – We will make your brochure speak for itself. Your products or services need to be a mix of good photographs, copy, and graphics. Give information to draw your audience into wanting to find out more, or to make the final purchasing decision. Leave all the specifics to the catalog; not everyone who buys will want to know everything there is to know about the product or service.
Business Forms – ‘Concise’ and ‘effective’ are the bywords here. Simple, pertinent, and easily-read forms are required for any successful business. Good business forms are the lifeblood of any organization, helping to reduce time and duplicated effort. We’ll research each reason for every entry and determine its impact on all concerned.
Creative Writing – Don’t confuse writing that is concise and understandable with slick verbiage. We feel it’s not how much you say but rather what and how you say it that makes good writing memorable and appreciated. Give the reader a sense of trust through your understanding of concerns, which will make your product or service be noticed and remembered.
Catalogs – Products or services large in scope demand a well-planned, easy-to-follow catalog. With proper indexing, your customers will thank you for helping them. We believe in emphasizing the products’ benefits and features, enticing and educating the prospect. This publication should have the same quality and feel as the products or services it carries.
Direct Mail must have specific goals and demands a well-planned strategy with follow-up for success. Production, mailings, and follow-up dates must be timely, otherwise the program will fall short of the desired goal. We can provide the promotional piece and direction for mailings and answering of all follow-up requests.
Logo Design – Can you identify these logos? How important is your image? [mouse-over logo to see who they are; click arrows for Next or Previous] Corporate and product identity have become more crucial in today’s marketplace. Customers want to feel that they’re doing business with a trustworthy and knowledgeable company. We produce logos which provide instant recognition, thereby giving a feeling of comfort and trust. Our designs are seen and remembered because of their uniqueness and representation. (All logos shown are the property of the respective trademark holders and were not created by Graphic Studio)
Stationery – Having the right look or image is the hallmark of a successful business. Sometimes your correspondence is the only sales tool you have to give prospects the level of comfort they seek. This is no place to skimp but it doesn't have to be expensive – only look that way. We have the resources and the experience to create that special look tailored exclusively for you.
Flyers – Our approach here is simple and straightforward. This medium is excellent for a single product or service. As the ‘billboard’ of the print industry, this genre is meant to draw attention, entice and produce interest by whetting the client’s appetite – not giving all the details. Our flyers highlight essential information and ask for a response. Repeated effort will maximize results.
Newsletters – Only you know best the advances and techniques which set your business apart from the rest. With timely and repeated newsletters, you will inform everyone of the progress and accomplishments within your field. Educate your prospects with news which will not only enhance and support your efforts, but also lessen your workload.
Artwork is not all the same! In the past, it took days and sometimes weeks (or even months, as is the case of a few do-it-yourselfers) to prepare camera-ready mechanical paste-ups; typesetting, stripping, stats, opaquing, etc. And if there were any changes, it took still longer and became increasingly less camera-ready. Today, computers, software, scanners and imagesetters provide clean, precise artwork and, when necessary, changes are fast and accurate. Computer equipment and software alone cannot do the job, but education, experience and creativity make the difference. At Graphic Studio, we have years of experience in selling to nationwide markets and our attention-to-detail is unsurpassed. Our pride is in our work and we demand the best effort for all our clients, large and small.
Contact us for a personal, courteous, low-cost approach to your promotional needs. Whether it’s an ad or a new company logo, we’ll provide a fast, cost-effective means to increase your business. Although it’s impossible to state here the cost of producing unspecified artwork, we’ll be happy to give you a detailed, comprehensive quotation, without cost or obligation, once we’ve had the opportunity to look over your requirements.
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